Founded by Kalina and Sara, our tours are shaped by years of international experience, curiosity, and a genuine passion for bringing places to life through stories, food, culture, and local connections.
Before making Gothenburg our home, we lived and worked in several European cities and spent years exploring the world, from major cultural capitals to places far beyond the usual tourist trail. Along the way, we learned that the most memorable travel experiences rarely come from ticking off landmarks. They come from authentic encounters, local knowledge, unexpected stories, and the feeling of seeing a destination from the inside rather than simply passing through it.
After years of working with international visitors through some of Sweden’s leading tour platforms, we decided to create our own company and share Gothenburg in a more personal way. As a small independent business, we have the freedom to do things differently. Rather than following a rigid script, we focus on authentic experiences, carefully chosen locations, and the stories, flavours, and local characters that give the city its unique personality.
Kalina's background spans fashion, advertising, film, and design curation, where storytelling, creativity, and attention to detail are central to every project. Sara has a background in linguistics, psychology, and music management, combining a fascination with people, culture, communication, and human connection. Together, we bring different perspectives but share the same goal: creating experiences that feel personal, engaging, and genuinely local.
Our tours are designed for curious travellers who want more than a standard sightseeing experience. Whether we're exploring Gothenburg’s thriving food scene, uncovering stories from its historic neighbourhoods, or introducing guests to Sweden’s renowned craft beer culture, we focus on the details that often go unnoticed but help visitors understand what makes this city special.
We keep our groups personal and our experiences thoughtfully curated. We work closely with local businesses, family-run establishments, brewers, food producers, and passionate locals who help us showcase the city we are proud to call home.
Gothenburg is often described as Sweden’s most welcoming city. We couldn't agree more — and we look forward to showing you why.
Kalina & Sara
Founders, Tours of Gothenburg